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Huawei mulls introducing digital payment service in Europe

Photo: Reuters

China's information and communications technology solutions provider Huawei Technologies, which also makes smartphones, has filed for a Huawei Pay trademark with the European Union Intellectual Property Office (EUIPO), in preparation of launching the mobile payment service in the countries within the European Union, as the global sales of Huawei-branded smartphones surpassed those of iPhones in June and July.

The trademark application, which included the Huawei Pay logo and the colors used for the logo, came more than a year after the Huawei Pay mobile payment service was launched in China, and the move is seen as a reaction to the fierce competition in the sector on the European continent, where Apple, Samsung and Google have stolen a march.

A report by said that the application for the Huawei Pay trademark has likely not been approved, as such trademark applications normally need one day to process, but the report predicted that there should be no reason why it is not granted eventually.

Yu Chengdong, a senior vice president at Huawei, felt very confident about the future of Huawei Pay's global expansion, betting that mobile payment would become one of the most important functions of the smartphones in the future and that the combination of cell phones and bank cards would help improve the simplicity, security and service diversification of mobile payment.

However, Huawei needs to solve some problems before setting foot on the European markets. It has to get permissions from the banking regulators to operate Huawei Pay in each target European country and to explore ways to build partnerships with the local banking institutions as part of its efforts to expand the mobile payment tool's footprint across the region.

The Chinese company has gained some advantages in this march, as its smartphones are becoming popular among the consumers in Europe. Forbes said that the mobile phone manufacturer doubled its smartphone market share to 12 percent in Europe during the first three quarters of 2016, making good on the promise Yu made two years ago to grasp 12 percent market share there.

This year, Huawei took a further step. According to the latest global smartphone market analysis published by consulting firm Counterpoint Research, Huawei outsold Apple globally for the first time in June and July, and likely in August, to become the second-largest smartphone brand, behind leader Samsung with a little over 20 percent of market share. Researchers at Counterpoint Research said that the strongest market of Huawei is still China, but they stressed that Huawei is also popular in Europe.

Domestically, Huawei has forged partnerships with more than 50 banking institutions and has equipped 12 models of its smartphones with the Huawei Pay mobile payment service.

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